“In 30 Minutes or Less, our characters are in a race against time of sorts, racing from place to place in their town, so we took the real-world types of locations they visit and extended them into the digital space with foursquare.  The movie experience is integrated in a way that feels natural and organic to how people use foursquare – as users check into real-world locations, they get rewarded with badges that become conversation pieces about the movie.”

-Dwight Caines, President, Worldwide Digital Marketing, Sony Pictures Entertainment