January 2012
26 posts
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Why Ryan Seacrest (For real!) is the future of... →
Seacrest is also passionate about finding ways to build his burgeoning media business on all platforms, from old-school media such as radio to the web and its various social platforms, including Twitter. “We’re seeing platform, technology, and content all converging, and it’s happening quickly,” he says. “It’s exciting to me. There’s an appetite for more...
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Buy Kids' Legos, But Throw Away The Instructions... →
“At the most basic level, Legos – the classic, old-fashioned kind – are about possibility and creative thinking-in-action: the idea that the only limitations on what you can create are the boundaries of your mind (and, perhaps, the number of Lego bricks at your disposal).”
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7 Ways to Follow 'The Hunger Games' Movie on... →
The release of the first Hunger Games film, based on of the wildly successful book trilogy, is less than two months away, but the powers that be are teasing fans with various marketing gems via social media sites. The latest installment — which was released this week — is…
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THR's 2012 Digital Power 50 →
Currently studying the “How it gets out there” players in this game.
The Top Brands on Twitter in 2011 [INFOGRAPHIC] →
As longtime Twitter addicts know, there’s little that people love to tweet about more than Twitter itself. HootSuite, maker of its eponymous social media aggregation tool, offered some evidence of that when it compiled a list of top 15 brands on Twitter. The result: Twitter itself topped the …
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In Hollywood’s Clubby Culture, a Disney Marketer’s... →
“It’s a clubby, inbred culture that still operates on instinct over research and an almost religious adherence to this-is-how-we-do-it tenets.” - Peter Sealey, a former Columbia Pictures marketing chief on Hollywood marketers.
