June 2011
61 posts
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“The speed of which the social, smartphone and tablet revolutions took off in a...”
– Learning From Marshall McLuhan: IBM’s Watson Creatively Follows Behavioural Data Tracking | Business 2 Community (via mediafuturist)
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Beyoncé, Gaga and Adele: why these three girls... →
These days, Beyonce is an anomaly. She doesn’t tweet or FB. She only participates in publicist-approved press, and doesn’t share the intimate details of her life. Yet fans don’t demand this of her. Above all else, talent and a hint of mystery still sells; well, extraordinary talent, combined with great looks and a banging body, keeps audiences flocking to her shows and BUYING...
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The ways we watch: Various TV and film viewing... →
The film and television viewing experience has changed dramatically. Technology liberated end users from the control of the screen, and it’s clear that the content creators must create a unique, engaging experience for viewers. Above it all, audiences want to feel your passion, they want to know you’re listening.
So think, “why should someone take interest?” What’s...
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Plant a New Language in Your Mind - Technology... →
Check it. A free web app which “combines mnemonic tricks with a game” to help learn languages.
smarterplanet:
A Web app tailors language learning to your ability, and turns the experience into a game.
A world memory champion and a neuroscientist have joined forces to create a language-learning website called Memrise, which combines mnemonic tricks with a game to help users learn...
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Google's Study focuses on Word of Mouth (WOM) and... →
Let’s be honest; social media and search work as a symbiotic relationship. But, Google makes some points to consider regarding WOM in their key findings. You can also check the video here.
1. Word of Mouth conversations still predominantly take place face to face. 94% of WOM brand impressions occur offline. 2. The Internet is both the leading spark of WOM conversations and the #1 resource...
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: Design: Pharrell Builds a $35M Afterschool Space... →
wetheurban:
Designer: Chad Oppenheim
Pharrell Williams is known for his skills as a rapper, singer, and producer. But with his latest project, the hit maker is tapping into his philanthropic side and putting his creativity to good use!
Pharrell has teamed with the revered Oppenheim Architecture +…
Love this!!
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7 Ways to Fuel Facebook Fandom (via 360i) →
Innovative digital agency 360i provides some really great examples for audience engagement. Check it.
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Intel Launches 'The Escape' - A YouTube First (via... →
Dope interactive campaign! Love this.
Intel “… integrates YouTube, interactivity and social networking into a single seamless experience for the first time.
Inspired by Intel’s earlier film, “The Chase,” “The Escape” breaks through YouTube’s third wall and makes the audience the hero, remotely piloting drones and brawling with assailants to...
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“We need to embrace all of the screens,” said Glenn Britt, CEO of Time Warner...”
– Cable fights to stay relevant in online world | Signal Strength - CNET News (via infoneer-pulse)
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Crowdsourcing The Documentary: Egyptian Filmmaker... →
“…the Egyptian filmmaker [Amr Salama] has now used Twitter to gather over 300 gigabytes of documentary video of demonstrations at Tahrir Square and elsewhere as part of a new film about the revolution that may soon be making the rounds at film festivals all over the world.”
Love this. Super resourceful way to engage his audience. He’s saying, “Let’s do this...
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Film Producer Laura Ziskin Dies at 61 →
Laura Ziskin, activist and producer behind the blockbuster Spider-Man series, died of breast cancer at her Santa Monica home on Sunday. She was 61 years-old.
Described by Variety as “a trailblazer among femme film producers and a forceful advocate for health and environmental issues,” Ziskin worked feverishly throughout her seven-year long bout with breast cancer and steered the Spider-Man...
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“When it comes to the money side of things, you’ll see an evolution of digital...”
– (via Vodafone’s content chief on the future of mobile apps - Mobile, The Next Web)
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I can dig it. *jigs*
popculturebrain:
First...
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Adventures in Indie Film Marketing: Miranda July... →
Great Indie Wire case study: Miranda July markets without “selling” her new film, “The Future”, through risky online strat.
“The strategy: Create audience interest in “The Future”—without selling “The Future.” Says July: “With marketing, I cringe at things that seem like they’re selling.”
The product: Website thefuturethefuture.com, which July describes as “a...
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Distribs create new roles: IFC, Sundance Selects... →
“In a nutshell: Selects distributes mostly American and foreign-language art films (i.e. “Bike” and “Uncle Kent”), as well as feature documentaries (“Buck”), whereas IFC is meant to house pics with broader commercial appeal, such as Natalie Portman-starrer “The Other Woman” and Sundance pickup “The Ledge,” toplining Patrick...
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